About Style Regime
Style Regime is a fashion styling and consulting agency based in Hong Kong, servicing fashion, luxury and lifestyle clients all over the world, with a strong focus and expertise in Asia.
About Our Founder
Born in Hong Kong and educated there as well as in the United States and Australia, Priscilla I'Anson has a broad, multi-disciplinary background working in the fashion industry.
Having first started off in the buying department at Pedder Group, working on the Lane Crawford account, Priscilla gained a wealth of knowledge and experience in the luxury fashion industry in Asia.
Priscilla soon realised, however, that she was not fulfilling her creative ambitions as a buyer, so she began fashion styling in 2010. In 2011, Priscilla founded Style Regime, a creative agency focused on fashion styling, creative consulting, digital and social media strategy, branding and content creation in Hong Kong. Priscilla has since worked with a range of high-profile clients on various commercial and editorial projects, including Lane Crawford, Pedder Group, Jimmy Choo, Club Monaco, Juicy Couture, 7 For All Mankind, Electric sekki, apm Monaco, South China Morning Post Group, Edipresse Group, Dazed & Confused, Hongkong Land, Hang Lung Properties, MasterCard, Coca-Cola and Nestle, to name just a few!
Priscilla soon realised, however, that she was not fulfilling her creative ambitions as a buyer, so she began fashion styling in 2010. In 2011, Priscilla founded Style Regime, a creative agency focused on fashion styling, creative consulting, digital and social media strategy, branding and content creation in Hong Kong. Priscilla has since worked with a range of high-profile clients on various commercial and editorial projects, including Lane Crawford, Pedder Group, Jimmy Choo, Club Monaco, Juicy Couture, 7 For All Mankind, Electric sekki, apm Monaco, South China Morning Post Group, Edipresse Group, Dazed & Confused, Hongkong Land, Hang Lung Properties, MasterCard, Coca-Cola and Nestle, to name just a few!
Priscilla's specialties lie in her keen eye for polished but accessible style, her vast experience in video work, her lifelong love of writing and her insatiable interest in the online fashion landscape.
In 2014, Priscilla was featured as a co-host as well as a special guest on StarWorld's new fashion and lifestyle series, 'StyleSetter'. She has also been featured in various social campaigns for companies such as Giorgio Armani's Frames of Your Life and La Perla's In & Out initiatives. You may also have spotted her in features on The Sartorialist and in Nylon Japan, Grazia Australia, the South China Morning Post, Sassy Hong Kong, Lane Crawford or Lifestyle Asia. You can see all of Priscilla's features here.
In 2015, Priscilla joined the Asia's Next Top Model franchise as their newest Fashion Director. The series airs March-June 2016 on FOX's StarWorld.
In 2015, Priscilla joined the Asia's Next Top Model franchise as their newest Fashion Director. The series airs March-June 2016 on FOX's StarWorld.
Also in 2015, Style Regime launched, PI'A, a contemporary womenswear label offering modern classics, with a twist, for all occasions. In 2016, PI'A showed for the first time at New York Fashion Week.
In her spare time, Priscilla enjoys being outdoors with her rescue dog Foxy, watching movies and making movies with her partner, Boris Burgess who is the director at Mediam Rare.
Follow Priscilla on Instagram at @priscillaianson to stay up-to-date with what's she's got going on.
